Final Project.

Noah Kelley
3 min readApr 19, 2022

Chosen Business. Mutter Museum

Sketches.

Questions.
1.
Did I pick the best Mutter Museum logo I made? Should I change to the alternate logo I made?
2.
Was it a good decision to stay left aligned? Or should I center align “mutter”?
3.
For spacing boundaries, should I use the “Ü” (conjoined twins in this case)?

Letterhead & Business Card.

Frontside of letterhead — Transparent logo in lower corner acts as a watermark.
Backside of letterhead.
Frontside of business card.
Backside of business card.

Questions.
1.
Does the letterhead design look too different from the business card?
2. Should the letterhead have a pattern or incorporate more red?
3. Is there any missing information I should add? Other than address.

Style Guide.

Slide Show Format or Endless Scroll Format.

Questions.
1.
Should I do an online slideshow format or endless scroll?
2. Is having all text left aligned then images or icons on the right repetitive?
3. Should I use the pattern as break pages or incorporate colored blocks?

Revised Letterhead & Business Card.

Frontside of letterhead.
Backside of letterhead.
Frontside of business card.
Backside of business card.

Style Guide.

Final Designs.

Final Design — Letterhead Front
Final Design — Letterhead Back
Final Design — Business Card Front
Final Design — Business Card Back

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