Olympic Bid
Summer — Johannesburg, South Africa
Location. Johannesburg, Africa
Other names. Jozi, Joburg, “The City of Gold”
Information. Classified as a megacity due to being the largest city in South Africa. One of the 100 largest urban areas in the world, urban area is 26th largest in the world and has 14,167,000 inhabitants. It is the wealthiest province and grew as such due to the large gold deposit found in 1800s. It hosted the 2010 FIFA World Cup.
Architecture. Home to some of Africa’s tallest structures and the Johannesburg city skyline has some of the tallest buildings on the continent. There are four styles of architexture, Victorian Colonial, Edwardian Baroque, Art Deco and Modernism.
Religion. Primarily Christian churches and temples but there are also Muslin mosques, Hindu temples, a Sikh Gurudwara and various synagogues.
Climate. Has a subtropical highland climate, summer months (October-April) are hot followed by thundershowers and cool evenings. Winter months (May-September) are dry and sunny, followed by cold nights. UV index is extreme during summer and winter (June-July) tends to be the sunniest time of the year.
Culture. Home to various cultural venues, art school, music halls and gardens. Well known art schools are National School of Arts, The University of Witwatersrand’s School of the Arts, South African Ballet Theatre and Johannesburg Art Gallery. Home to 13 languages, Zulu, Sotho, Xhosa, Afrikaans, Tswana, Sepedi, English, Tsonga, Swazi, Venda, Ndebele, Other, Sign language.
Sports. Most popular sports are football, cricket, rugby, running and basketball.
Mindmap.
Sketches.
50 Sketches.
Revised Sketches.
New Inspiration.
Information. Ndebele tribe and their traditional vibrant and geometric art.
Famous artist who is associated with this artwork is Esther Mahlangu.
Type Testing & Logo.
Color Trials + Addition Logo Ideas.
Final Logo
Rationale
With this project, it dealt with a lot of researching Johannesburg while looking at past and present olyimpic logos. I wanted to create a logo with bright vibrant colors while representing a beautiful art style, specifially the geometric art of the Ndebele tribe with my own twist. I had picked colors that are seen within those works and adjusted them accordingly, making them more vibrant and adding additional colors that reminded me of the city. For fonts, I wanted a combination of bold yet thin and sleek. The boldness with act as the bold black lines that come from the original Ndebele tribe art while it not physically being there within the logo design.
