Restaurant Brand

Restaurant Ideas.

Coffee House, Small Town Cafe, Introverts.
(screens or tickets to order from, food/drinks are delivered to table)
Vegetarian, Casual Style, Low Income.
(vegetarian/vegan food is expensive out there..)
Asian, Street Food, Tourists.
(additional idea)

Coffee House.
Names.
Tranquility (Cafe)
Solus (Cafe)
Serenity (Cafe)

Taglines.
“From the comfort of your seat.”
“Kitchen to table within seconds.”
“Delicious food, comfortable atmosphere.”
“Serenity for all.”
“Bringing tranquility through food.”

Idea Board.

Light browns, Modern, Minimal.

Vegetarian.
Names.
FreshLife (Fresh Life)
GreenThumb (Green Thumb)
Nature’s Best

Taglines.
“Fresh and affordable.”
“Healthy foods at low costs.”
“Enjoy fresh and healthy.”
“Fresh vegetarian food for all.”
“Healthy food, happy life.”

Idea Board.

Soft greens, Plants, Eco-friendly.

75 Sketches.

Logos.

Revised Logos.

Revised Logo and “N” Outline Version.

Type Trials.

Type Trials, Upper and Lowercase.

Testing Colors.

Used Pantone and Themed Swatches.

Colored Logo and Type.

Chosen colored logo with type.

Favorite logo and color trial.

Alt Marks.

Alternative marks with type.

Alternative mark with logo only.

Collateral Ideas.

Menu*
Eco-Friendly Cups
Cup Sleeves*
Juice Box

Collateral.

Menu, photo credit: https://unsplash.com/photos/kBlgFSSNWEk

Cup sleeve, original colors.

Cup sleeve, alternate menu colors.

Revised Logo.

Revised logo, got rid of period.

Frontside.

Revised backside.

Final Logo and Collateral.

Final logo and alternate versions (without text, tan color)

Menu front.

Menu back.

Cup wrap.